NextPath Advisors Client Builtfirst Acquired by AppDirect
NextPath Advisors congratulates their advisory client Builtfirst, that has been acquired by AppDirect, the world's leading B2B commerce platform. Adding the Builtfirst platform into AppDirect’s suite of solutions further expands AppDirect's ability to help companies of all sizes with their marketplace needs, becoming the single source destination for marketplaces.
Builtfirst’s Partner Marketplace Platform enables companies to create customized marketplaces for 3rd party software and services. Customers can select from hundreds of curated partner offers, add their own partners, and custom brand their embeddable marketplace. As Forrester market research indicates, partner marketplaces are an important and growing channel for B2B software and services.
Aaron Bailey, CEO of Builtfirst stated, “The NextPath Advisors teamguided us thru every step of the process of being acquired by AppDirect, which was the best fit for Builtfirst. The fact that the NextPath team are former tech CEOs who have been thru 20+ B2B exits, helped us collaborate effectively to find the best outcome.”
According to AppDirect’s press release, “As a leader in digital commerce platforms and marketplaces, AppDirect recognizes the potential of Builtfirst’s growth in this space. This acquisition aligns AppDirect with an organization that shares similar goals, allowing it to meet the growing demand for technology that makes ecosystem strategies successful.”
To learn more about AppDirect, please visit https://www.appdirect.com/. To learn more about Builtfirst, please visit https://www.builtfirst.com/.
About NextPath Advisors
NextPath Advisors is a leading M&A advisory firm that helps emerging B2B SaaS companies navigate their best strategic exit. Often the M&A process starts with strategic business development, which NextPath can help assess and even assist to develop. The NextPath Advisors team is comprised of ex-founders and CEOs with over 21 successful exits, proven operational experience and deep industry connections. For more information, go to www.nextpathadvisors.com or contact us at info@nextpathadvisors.com.